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Urban Ag Workshop Series: Marketing & Business Management for Urban Farmers

by cmsupawit last modified Mar 06, 2018 02:39 PM
From business planning to labor laws, basics to help you succeed.
When Mar 16, 2018
from 09:00 AM to 04:00 PM
Where Center for Land Based Learning (CLBL) @ The Cannery: 1550 Cannery Ave, Davis, CA 95616
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Are you an urban farmer evaluating potential marketing venues and methods? A gardener who is thinking of selling some of your produce? A non-profit organization involved in producing food for your community? This special one-day workshop on Friday, March 16, 2018 from 9 am to 4 pm, will help position you for success. Participants will:

  • Begin planning a marketing strategy that meets your mission, vision and economic goals.
  • Learn the benefits and challenges of a variety of direct marketing channels, including farm stands, farmers’ market sales, selling to restaurants, CSAs and others.  
  • Explore some basic elements of bookkeeping, cash flow and planning for profitability.
  • Learn about important labor and employment laws for urban farmers
  • Meet and learn from experienced local urban farmers about their sales and marketing plans and methods, and from a local farmers’ market manager about what it takes to sell successfully at a farmers’ market.
  • Tour a local urban farm.

The cost is $20, which includes a resource packet, refreshments, and lunch. Pre-registration is required

This is the first in a series of four Sacramento/Davis region workshops that will be held on 3/16, 4/6, 4/14, and 5/4, covering additional urban agriculture topics.

Learn more: http://ucanr.edu/sites/UrbanAg/

Agenda for Marketing and Business Management workshop

Register: ucanr.edu/sacurbanag2018

You can find out more information about the Urban Ag workshop series here

More information about this event…

Event Details

When Mar 16, 2018
from 09:00 AM to 04:00 PM
Where Center for Land Based Learning (CLBL) @ The Cannery: 1550 Cannery Ave, Davis, CA 95616
Contact Name
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ASI

One Shields Drive
UC Davis
Davis, CA
95616


(530) 752-3915