Regional Marketing Studies

by admin last modified Nov 05, 2015 10:40 AM

Our Agriculture marketing studies examines how specific counties or regions are responding to global economic and social trends by developing strategies that support more local or regional food systems. Their innovations include new marketing approaches, place-based labeling programs, development of specialty products and value-added product lines, agricultural tourism, farmers market and you-pick sales, and partnerships with Slow Food and other consumer organizations.  Reports showcase the initiatives of innovative producers, processors, consumers and community businesses to sustain their own local food systems.

Statewide (CA):

Regional Agricultural Marketing: A Review of Programs in California
Year produced: 2006

Yolo County:

An Evaluation of the Capay Valley Grown Campaign
Year produced: 2006

Learn about other UC efforts in Yolo County

Placer County:

Assessing the Local Marketing Potential for Mandarin Growers in Placer County
Year produced: 2006


Hoshigaki: Preserving the Art of Japanese Hand-dried Persimmons
Year produced: 2004

Learn about other UC efforts in Placer County

Stanislaus County:

Innovative Responses to Trends in Stanislaus County's Food System
Year produced: 2002

Learn about other UC efforts in Stanislaus County








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