Agricultural tourism (agritourism) is a commercial enterprise at a working farm or ranch conducted for the enjoyment and education of visitors, and that generates supplemental income for the owner or operator.
Agritourism can include farm stands or shops, U-pick, farm stays, farm tours, on-farm classes, fairs, festivals, pumpkin patches, corn mazes, Christmas tree farms, wine tasting, orchard dinners, youth camps, barn dances, hunting or fishing, bird watching, guest ranches, and more.
UC SAREP, working with county-based UC Cooperative Extension farm advisors, provides resources for agritourism operators and hosts California's statewide directory and calendar of agritourism operations.
The UC agritourism program, recently adopted by UC SAREP, was from many years part of the UC Small Farm Program. A wealth of resources for everyone involved in California agritourism is available on the UC Small Farm Program website
- Agritourism Intensive 2019 - Three-session agritourism planning classes for farmers and ranchers, offered in Santa Cruz and Calaveras Counties
- Growing California Agritourism Communities– Professional Development workshops and tools for agricultural and tourism professionals, government staff and officials and others who help farmers and ranchers develop and promote agritourism enterprises.
Visit a farm or ranch?
CalAgTour.org is a statewide directory of agritourism operations.
Farms and ranches: It's free to sign up online. List your activities and events to help visitors find you.
- Sign up for our email newsletter for everyone involved in California agritourism.
- Newsletter archives
- Our Facebook page - Agtour Connections
Some recent projects and reports:
Agritourism Conversations: Lunchtime webinars and online forum - A series of practical webinars and an online forum for conversation on topics of interest to the California agritourism community - In partnership with FarmsReach
Mapping California Agritourism 2015 - maps showing California agritourism operations and on-vineyard wineries.