Agricultural tourism (agritourism) is a commercial enterprise at a working farm or ranch conducted for the enjoyment and education of visitors, and that generates supplemental income for the owner or operator.

Agritourism can include farm stands or shops, U-pick, farm stays, farm tours, on-farm classes, fairs, festivals, pumpkin patches, corn mazes, Christmas tree farms, wine tasting, orchard dinners, youth camps, barn dances, hunting or fishing, bird watching, guest ranches, and more.

UC SAREP, working with county-based UC Cooperative Extension farm advisors, provides resources for agritourism operators and hosts California's statewide directory and calendar of agritourism operations.

Agritourism resources: 
The UC agritourism program, recently adopted by UC SAREP, was from many years part of the UC Small Farm Program. A wealth of resources for everyone involved in California agritourism is available on the UC Small Farm Program website

Current Projects:

Visit a farm or ranch? is a statewide directory of agritourism operations.

Farms and ranches: It's free to sign up online. List your activities and events to help visitors find you.


Some recent projects and reports:

Agritourism Conversations: Lunchtime webinars and online forum - A series of practical webinars and an online forum for conversation on topics of interest to the California agritourism community - In partnership with FarmsReach

Mapping California Agritourism 2015 - maps showing California agritourism operations and on-vineyard wineries.

Marketing Regional Farms and Wineries; A Guide for California Agricultural Marketing Groups