New Report: California Famers' Online Sales & Marketing During COVID19

In this new report we highlight findings from a survey, interviews and participant observation with direct market farmers and technical assistant providers in California. We found that online technologies were an important tool for overcoming the disruptions caused by the pandemic. However, many farmers lacked the appropriate resources to use these tools. We argue that farmers need reliable access to the internet, financial support, and training to access and benefit from online sales and marketing.