ASI Distinguished Speaker William C. Clark was quick to admit that a Harvard Professor discussing outreach and research for the public good to a room full of Aggies seemed amiss.

Clark has long studied how academics can be better involved with the public in order to meet their needs, and how that involvement is an essential element to sustainable development.  His talk pushes for stronger collaborations amongst academics and with the public, better political engagement, and more risk taking in our research--recognizing that true innovation is always preceded by failed attempts.  UC Davis and UC ANR are, in many ways, successful at these attempts.   Clark urges us, "just tell the stories louder." 

The full talk is available to view here, including a compelling question and answer period at the end.